What is IoT and why should we care?


IoT stands for the Internet of Things, which has become the buzz phrase in recent years. Internet of Things is being used to describe devices that can connect to the Internet and with each other to exchange information. These devices can include ‘smart’ devices, or those with sensors, software, and other technology which allows connectivity.  

The idea behind IoT is to take every day items that were not connected to anything and to make them ‘smart’. Think of items such as your refrigerator, smoke alarm, and doorbell in your house to objects such as a vending machine, or a car, or traffic lights. For example, traffic lights have sensors and timers that allow traffic to be controlled to an extent but they lack connectivity to a system, which would make them ‘smarter’ accounting for more traffic-related information by communicating with other devices.

By taking devices/items and connecting them to the internet, you have what is termed, the Internet of Things. But how do you get everyday items connected to the Internet? A refrigerator is unlikely to have an in-built, direct connection to the internet, so how does it gain access? The refrigerator just needs a version of its own Wi-Fi modem, just like the one in your house today, to connect to your existing Wi-Fi modem in your house, the same way your PC or mobile device does.

Home applications: With the application (app) developed specifically for your fridge, you would be able to securely use ‘smart’ features and functions provided by the manufacturer to adjust temperatures or check contents.  

Business applications: Vending machines with connectivity would allow the easy, and real-time tracking of inventory, so suppliers know what is being sold and can react quickly by sending someone to refill it with the right stock.  The owner can then act more efficiently saving time and money, and the consumer is satisfied with their expectations being met.

Other IoT examples: Your car can also be ‘smart’ in terms of connectivity to the internet, which could allow your mechanic to remotely conduct diagnostics on your car and even fix them remotely. On top of streaming movies directly to an in-built video screen, connectivity to your car can even update you or warn you if something is happening in your house, such as a smoke alarm going off or a potential break-in. IoT devices from your car to your home appliances have the potential to be accessed from your phone so that you can control devices remotely while swiftly commuting through ‘smart’ traffic lights. Soon devices in your home, car and even the surrounding environment you travel in, will be connected for more convenience and efficiency.  

There are many benefits to the company of using a ‘white label’ provider to offer additional services to its customers.  Working with a partner to develop or deliver additional services includes:

·         Reduced costs (or none) of development

·         Speed-to-market

·         Learning new skill sets and market knowledge

·         Keeping focus on core offerings

·         Adding value to the customer

A ‘white label’ partner is often smaller, more nimble, and/or has a different core focus than the primary company.  If the company would like to deliver Security Services, but their core offering is around networks, they won’t already have security experts.  Some might argue that they need to build the offering themselves, but the go-to-market process for an in-house offering, often due to red tape and budgets, would likely be months if not over a year.  Another argument is that the service offering is already a proven commodity to the provider, with existing staff, who have the technical experience and the marketing knowledge to deliver effectively. 

Get in Touch!

Telephone: (919) 439-5000
Email: info@mercuryz.com
1150 SE Maynard Rd
Cary, NC 27511
263 13th Ave S, Suite 340
St Petersburg, FL 33701

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